For a fact, content marketing will continue to remain in our hearts today. There is no way of avoiding it and no way a brand is going to be present when you try to ignore it. In this lieu, to bear the primal content marketing campaigns by a branding agency, a brand has to use and employ digital multimedia.
There are so many years now that brands invested in the classic form of marketing thru print, radio, and TV. These possess media assets, construct ads and release them out across places and then wait for the phone to signify a call and customers to walk through doors. Yet, things are pretty complicated nowadays. The birth of the internet, the booming business in social media, and the constant changing of landscape of how people use up their entertainment have shown a dramatic change in what is asked for from brands who want to make its mark and be successful in it.
Furthermore, it is vital to remember that TV, radio, and print still show a significant place in advertising. Companies take pride in forming entertaining, informative, and creative campaigns for their clients with the use of such formats. However, along with these classic platforms, now more than ever, digital multimedia is simple to use as well as show importance to brands.
Videos, as an aspect in pre-roll ads that are comparable to classic TV spots, are watched by millions of customers today with the use of platforms like YouTube and content based websites. Features, profile pieces, and corporate videos are being shown in better quality and growing production value compared to what it was before. On the other hand, the progress live and 360° video on platforms like Facebook are providing brands of all sizes the chance to preserve and share more moments and content with their group.
Also, companies have worked with clients to construct corporate videos that are paired up with the traditional About Us or Our Story pages on websites. Such videos take content that can be flat and turn it into more attractive content that promotes a brand’s message to customers while attracting them at a much higher rate than a page of pure copy.
All of us know that images are vital to any content marketing plan by a branding agency. Wherein, each tweet and Facebook post that bears an image has a significantly higher rate of consumption compared to the ones without. In this lieu, the more brands recognize that the more vital it is to create and share quality visual content across the globe. As more brands comprehend this and gear toward visual posts, the vitality of quality and consistency will also be more significant than ever. To appear, there is a need for brands to have to do things well, not just perform them.
On the other hand, even if proprietary photography is the top option, there are also a lot of affordable stock photography websites that can allow your brand with the imagery it requires to have. During the time companies use original photos or stock photos, it is vital for them to have a plan for consistency. Such plan should have:
· The mood of the images
· The demographics of people represented
· Guidelines for text use on images
· Guidelines for use of your logo
· The overall look of images
· How often you include people vs. product
In the absence of such a plan, a brand’s overall look is at danger of getting disorganized and can take part from the branding work that a company is aiming at. It has been a former belief that repetition is a vital aspect of forming brand awareness, but regularly posting images without making sure that they link to each other in a very timely way is counterproductive.
Also, such guidelines are asked to be remembered when forming digital ads that move, like HTML5 and GIFs by a branding agency. Such moving picture advertisements have the capability to attract customers to alleviate brand recognition and click-throughs to brand websites, with the main objective of brand community progress and sales. Furthermore, through following the same guidelines amidst the varied creative platforms, a brand is able to maximize the results of repetition and brand recognition.